How your money mindset shapes your business success
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How Your Money Mindset Affects Your Business (And How to Change It)
Let’s talk about something that impacts every part of your business—how you think about money.
If money always feels like it’s slipping through your fingers, or you can’t seem to hit your financial goals no matter what you do, it’s probably not about how hard you’re working. It’s about the money mindset beliefs you have—the ones running the show without you even realizing it.
Your money mindset influences everything:
- How you price your offers
- How you feel about selling
- How comfortable you are making (and keeping) money
If those beliefs are holding you back, no amount of strategy will fix it.
Why Your Money Mindset Matters More Than You Think
Most of what you believe about money was ingrained in you before you even turned seven years old. Wild, right? The messages you absorbed as a kid—whether it was “money is hard to come by” or “rich people are greedy”—are still shaping how you approach business today.
And if those beliefs aren’t serving you? They’re keeping you stuck.
When you’re operating from old, unhelpful money stories, you might find yourself:
- Undercharging because you feel guilty asking for more
- Feeling uncomfortable talking about money with clients
- Hesitating to invest in your business, even when it would help you grow
- Thinking success has to come from working harder, not smarter
The good news? You can rewrite those beliefs.
Money, Toxic Capitalism, and Rewriting the Rules
Here’s where it gets tricky—many of us have internalized the idea that making good money means selling out. We’ve been taught that success comes at a cost—whether it’s burning out, over-delivering, or compromising our values.
But that’s not the only way.
Making money doesn’t have to mean playing by the old, broken rules of capitalism. You can build a business that pays you well and creates real impact. You can charge for your work without guilt. You can create wealth without grinding yourself into the ground.
But first, you have to believe that’s possible.
How to Shift Your Money Mindset and Build a Profitable Business
So how do you actually start changing your relationship with money? Here’s where to begin:
1. Get Real About Your Money Beliefs
What did you grow up hearing about money? What stories have you been carrying into your business? If your brain has been running on scripts like “making money is hard” or “people won’t pay that much,” it’s time to challenge them.
2. Rewire the Way You Think About Money
Once you know what’s been running in the background, you can start shifting it. Instead of “I have to work harder to make more,” try “my income grows as I create more impact.” The words you use matter.
3. Stop Seeing Money as the Enemy
Money isn’t good or bad—it’s a tool. The more you have, the more you can do. The more freedom you have. The bigger the impact you can create. It’s not something to fear or avoid.
4. Expand Your Capacity to Receive
One of the sneakiest ways your mindset holds you back is by making you feel uncomfortable actually having money. If you’ve ever made a big sale and then instantly felt weird about it (or spent the money just as fast), that’s this in action. Shifting your mindset means not just being able to make money, but being able to keep it, invest it, and use it wisely.
5. Take Action That Reflects Your New Beliefs
Your mindset shifts when you back it up with action. Raise your rates. Set boundaries. Invest in support. Start making decisions like the business owner you want to be, not the one who’s still stuck in old patterns.
Making Money That Supports You (And the Impact You Want to Create)
Changing your money mindset isn’t just about hitting a new income goal—it’s about building a business that actually supports you. A business that pays you well, aligns with your values, and doesn’t require you to work 24/7 to stay afloat.
Because you can’t create the impact you want if you’re constantly stressed about money.
Ready to Shift Your Money Mindset?
If you’re ready to take control of your money mindset and build a business that actually works for you, grab my Money Mindset Workshop & Workbook now and start making changes that last.