It's time to reimagine how you market your business...
Ready to grow your business, attract the right clients, and become the authority you know you are—without being glued to your phone 24/7?
My Pitching & PR Playbook is your key to making it happen!
What if...
...instead of churning out endless content, your business grew because you were being seen in the right places?
Your name shows up in the media, you're invited onto podcasts, and potential clients are reaching out to you—not the other way around.
Imagine having a marketing plan that works behind the scenes while you focus on work that lights you up.
That’s the dream, right?!
Maybe you're feeling...
Tired of the social media cycle that doesn’t lead anywhere...
You’re posting, engaging, and trying to stay on top of every trend, but despite your effort, your growth is stagnant. It feels like you're doing everything right, but no one’s noticing. The “social” part of social media is just… not happening for you.
You want to get featured, but don’t know where to start...
You’d love to see your business in the media or land guest spots on podcasts, but the whole pitching process feels like a mystery. Who do you reach out to? What do you even say?
Fed up of the never-ending content treadmill...
It feels like you have to be online 24/7 just to stay relevant. You're constantly creating, but is it actually leading to anything? It’s exhausting, and honestly, you’re over it.
Looking to collaborate, but don’t know where to find the right partners...
You’ve got big dreams for your business, but it’s hard to take them further when you’re stuck trying to figure out how to land the right partnerships. You know collaborations could be a game-changer, but you’re not sure where to start or who to connect with.
If it feels like I've read your mind...
… it's because I get it! I’m Gráinne, and my mission is to help women like you, build life-fueling businesses through Neuroscience, Strategy, and Anti-Algorithm Marketing.
When I built my previous award-winning events and marketing business, social media wasn’t our main growth tool. We grew into a six-figure success through PR, strategic collaborations, and alternative marketing methods that truly aligned with our values and goals.
Howeverrrrrr, when I started my online business - The Living Business Project - I felt HUGE pressure to make social media my primary marketing tool. Even when the growth felt slower, connecting with my audience felt trickier and standing out felt more draining. So - if you’re feeling that pressure too, know this: you DO NOT have to follow the crowd; especially when it comes to your marketing plan!
There are powerful strategies to build your authority, increase visibility, and grow your business without spending endless hours on social media. I’ve seen these alternative methods work wonders, and I’m so excited to share them with you.
That’s why I created the Pitching & PR Playbook. It’s a powerhouse of practical strategies and tools designed to help you take full advantage of PR and collaborations. This playbook is all about making things happen for you - boosting your authority, accelerating your growth, and giving your business the momentum it deserves.
Welcome to Your Ultimate Template Vault & Course Bundle
SECTION 1: Setting the Foundation
Get clear, get confident, and get ready to be seen. Before you can land powerful visibility opportunities, you need to know exactly who you’re speaking to, what makes you stand out, and how to position yourself as the go-to expert in your space.
- Game-Changing Goal Setting – Define your big vision and set goals that actually move the needle.
- Understanding Your Audience – Speak directly to the people who need to hear your message—and make them pay attention.
- Navigating Your Media Landscape – Learn how to find the right PR opportunities that align with your business and audience.
- Building Your Standout Media Kit – Craft a media kit that makes you an easy yes for journalists, podcast hosts, and event organizers.
SECTION 2: Pitching Mastery
Your message deserves to be heard—let’s make sure it gets there. This is where you learn to pitch in a way that actually gets a response and opens doors to massive visibility.
Finding Your Spotlight: Identifying the Right Opportunities – Stop throwing pitches into the void. Learn exactly where to focus your energy.
Building Your Pitch-Perfect Database – Get the right contacts and know how to connect with them in a way that gets results.
Perfecting Pitches for Print and Online Publications – Learn how to craft a compelling pitch that stands out in even the busiest inbox.
Standing Out as a Speaker – Position yourself as the speaker people want on their stage, even if you’ve never done it before.
Podcast Pitches that Pop – Get featured on the podcasts your audience already loves and trusts.
The Art of Reactive Pitching – Jump on real-time media opportunities without second-guessing yourself.
SECTION 3: PR & Media Strategy
PR isn’t just about getting featured—it’s about building lasting authority. Here’s how to make your media visibility work for you long-term.
The Power of PR: Leveraging Media for Visibility – Learn why PR is a game-changer for your credibility and business growth.
PR Formats You Need to Know – Press releases, guest articles, expert commentary—know what works best for you.
Timing Your Pitch for Maximum Impact – Pitch at the right time, to the right people, in the right way, and finally hear "yes."
Preparing for Media Interviews – Nail your interviews with confidence—no rambling, no blanking, no regrets.
Awards as Part of Your Strategy – Boost your authority and get recognized for your work with the right industry awards.
Creating Your PR Plan – Map out a PR strategy that works with your business goals, not against them
SECTION 4: B2B Pitching
It’s not just about media—pitching can open doors to partnerships, collaborations, and sponsorships that change everything.
The Specifics of Pitching to Other Businesses – Learn how to craft pitches that lead to real business growth.
Crafting Effective Collaboration & Sponsorship Pitches – Position yourself as the exact right person for brand deals and collaborations.
SECTION 5: Nervous System Regulation & Breathwork
Visibility can feel terrifying—this is how you move through fear and show up fully. Learn how to regulate your nervous system so you can pitch, present, and promote yourself with confidence.
Owning Your Energy in PR & Media – Show up powerfully in the media without burning yourself out.
Nervous System Audit: Managing Stress & Performance – Identify what throws you off and learn how to keep your cool.
Introduction to Breathwork for Confidence & Focus – Use breathwork to shift from “nervous wreck” to “I’ve got this.”
Warm-Up Integration for Pitching & Interviews – Create a quick pre-pitch ritual that sets you up for success.
Long Slow Deep Breathing Practice – Learn a practice that calms your nerves before big media moments.
Dynamic Breathwork for Energy & Presence – Tap into confidence and charisma on demand.
SECTION 6: Resource Bank
Access ready-made templates and additional resources to help you plug and play all that you learn in the course, for fast, effective, aligned action!
From press releases samples, to media kits templates, and email copy - you'll be ready to hit the ground running on seeing big results when it comes to your pitching & PR efforts.
Why this is different...
The Pitching & PR Playbook isn’t just another marketing course—it’s a whole new way of doing business.
This playbook goes beyond social media strategies and marketing tactics. It’s about building a business (and life) that actually supports you—without the constant pressure to be ‘on’ all the time.
Inside, you’ll learn how to get featured in the right places, land dream collaborations, and grow your audience in ways that feel natural and sustainable.
You’ll also discover how to regulate your nervous system so visibility doesn’t feel overwhelming—and how to market yourself in a way that works with your energy, not against it.
Because building a successful business shouldn’t come at the cost of your well-being. Let’s make sure you’re seen and supported.
How does it work?
